Experience
May 2024 - July 2024
Independent Contractor
Renaissance Marketing
Richmond. VA
● Curate, schedule, and optimize content for various clientele in the greater Virginia area
● Utilize Google Analytics (GA4) and Google Trends to optimize SEO on clientele website
● Responsible for direct management of FB Account & Ad Manager for clientele
October 2023 - January 2024
Intern
ZCal
Remote
● Generate and implement email marketing campaigns to increase platform users
● Communicate directly with users to identify platform features for future software updates
Education
2021 -
James Madison University
Major: Marketing (Digital Concentration)
Minor: Honors Interdisciplinary Studies
Harrisonburg, VA
Activities: President of Lambda Chi Alpha, Social Media Chair of Lambda Chi Alpha, FBLA, Club Jiu Jitsu, Chef at JMU SPEV (Catering)
Volunteering: Honors College Ambassador, Feeding America, Harrisonburg Mercy House, Senior Bingo
Certifications
2013 Harvard Excel Spreadsheet Modeling Online Course
2022 Learning Office 365 (Microsoft 365) LinkedIn Learning Course
Google Ad Certification - Display, Search, Shopping, AI-Shopping
2024 Canva Essentials LinkedIn Learning Course
2024 HubSpot Digital Marketing Course
Google Analytics 4 Certification
2024 HubSpot SEO Course
Hootsuite Platform Certification
Wix Expert Certification
Sufficient In
Advertising: Google Ads, Meta Ads
Data Collection: Microsoft Excel, IBM SPSS Modeler, Microsoft Access
Graphic Design: Adobe Premiere Pro, Adobe Illustrator, Canva